Buns on the Run

Background

I took part in an Instagram design brief challenge to create a brand identity for a burger food truck called Buns on the Run. A key prompt of the brief was: “handcrafted burgers with a variety of options, available no matter where you are.”

Solution

I developed a vibrant, attention-grabbing brand identity with a playful take on Buns on the Run. The logomark offers a literal interpretation of the name, while a series of food icons with legs adds character to the packaging and branding. I designed a food truck and menu that are bold, engaging, and easy to read. I chose red and tan as the primary colours to evoke classic burger nostalgia and create a striking visual impact.