Emu

Background

While traveling across different states in Australia, I found it frustrating to purchase a new plastic card for each public transport system; Opal cards in NSW, MyKi in VIC and Go cards in QLD. This challenge inspired me to create a solution that simplifies travel for users nationwide.

Solution

I designed the visual identity for an imagined travel card that works seamlessly across Australian transport networks. "Emu" is a nod to the brand's Australian roots, and is visually referenced in the logo. The logo features a clean, minimal design inspired by an emu’s head and a location pin, symbolising movement, speed, and connection.