m2 Estimating

Background

m2 Estimating is a construction quoting business, directed by Mitch Gersbach. I was approached by Mitch to create a logo and brand materials for his developing company.

Solution

This logo concept integrates the m2 Estimating text with a square icon that visually represents the “metres squared” aspect of the name and business. The brand’s minimal look captures the company’s agile and adaptable nature.